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DTSTART;TZID=America/New_York:20220518T180000
DTEND;TZID=America/New_York:20220518T194500
DTSTAMP:20260418T124915
CREATED:20220517T132448Z
LAST-MODIFIED:20220518T205924Z
UID:10128-1652896800-1652903100@regenerativeagideanetwork.org
SUMMARY:Retail Farm Market Peer Exchange: Frecon Farms
DESCRIPTION:“During Retail Farm Market Peer Exchange: Frecon Farms\, we will tour Frecon Farms’ retail market and chat with staff members about the market’s evolution and how effective merchandising and product selection play a role in the business’s growth and success. Attendees are welcome to ask questions of Frecon Farms staff and each other in an exchange of knowledge and experiences.\nWhen\nWed.\, May 18\, 2022\n(6:00 PM – 7:45 PM ET)\nWhere\nFrecon Farms\n501 S Reading Ave.\nBoyertown\, PA 19512\nLearn More<https://extension.psu.edu/retail-farm-market-peer-exchange-frecon-farms> \nWho is this for? \n* Growers with on- or off-farm markets\n* Farm market business owners and managers\n* Retail food and beverage business operators\n* Nursery business operators\n* Agritourism business operators\nWhat will you learn? \n* The evolution of Frecon Farms’ retail market and other market outlets\n* Strategy behind the market’s product offerings\n* Effective merchandising techniques to increase customer engagement and sales\n* Wisdom and experiences of other business operators in attendance\nAbout Frecon Farms\nFor over 70 years\, the Frecons have honed the crafts of fruit production; on- and off-farm marketing; and\, most recently\, craft hard cider. Today\, the business is run by the 3rd generation and a team of talented employees who look to continue Frecon’s diversification while remaining rooted to their heritage of growing the finest fruits. The Frecon Farms market offers a wide selection of products including baked goods\, prepared foods (breakfast and lunch)\, coffee and cider bar\, gourmet gift items\, grocery staples\, fresh produce\, and more.\nSpace is limited – preregistration is recommended!\nRSVP by May 17\, 2022. We look forward to your response.”
URL:https://regenerativeagideanetwork.org/event/retail-farm-market-peer-exchange-frecon-farms/
LOCATION:Frecon Farms\, 501 S Reading Ave.\, Boyertown\, PA\, 19512\, United States
CATEGORIES:Virtual Convening
ORGANIZER;CN="Pennsylvania State University Extension":MAILTO:extension@psu.edu
GEO:40.3283616;-75.6475162
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Frecon Farms 501 S Reading Ave. Boyertown PA 19512 United States;X-APPLE-RADIUS=500;X-TITLE=501 S Reading Ave.:geo:-75.6475162,40.3283616
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