Retail Farm Market Peer Exchange: Frecon Farms

“During Retail Farm Market Peer Exchange: Frecon Farms, we will tour Frecon Farms’ retail market and chat with staff members about the market’s evolution and how effective merchandising and product selection play a role in the business’s growth and success. Attendees are welcome to ask questions of Frecon Farms staff and each other in an exchange of knowledge and experiences.
When
Wed., May 18, 2022
(6:00 PM – 7:45 PM ET)
Where
Frecon Farms
501 S Reading Ave.
Boyertown, PA 19512
Learn More<https://extension.psu.edu/retail-farm-market-peer-exchange-frecon-farms>

Who is this for?

* Growers with on- or off-farm markets
* Farm market business owners and managers
* Retail food and beverage business operators
* Nursery business operators
* Agritourism business operators
What will you learn?

* The evolution of Frecon Farms’ retail market and other market outlets
* Strategy behind the market’s product offerings
* Effective merchandising techniques to increase customer engagement and sales
* Wisdom and experiences of other business operators in attendance
About Frecon Farms
For over 70 years, the Frecons have honed the crafts of fruit production; on- and off-farm marketing; and, most recently, craft hard cider. Today, the business is run by the 3rd generation and a team of talented employees who look to continue Frecon’s diversification while remaining rooted to their heritage of growing the finest fruits. The Frecon Farms market offers a wide selection of products including baked goods, prepared foods (breakfast and lunch), coffee and cider bar, gourmet gift items, grocery staples, fresh produce, and more.
Space is limited – preregistration is recommended!
RSVP by May 17, 2022. We look forward to your response.”